At Insight, we believe that every medical product's success, from training to long-term use, addresses actual needs across communities of use, whether related to an RN in the ICU, a technician in a cardiology clinic, a DME in a service shop, an orthopedic surgeon in the OR, or a patient at home.

To ensure that real-world needs direct development, our research team employs iterative touch points with users, a flexible toolkit of observational and interview methodologies, expert analysis skills, and advanced findings frameworks like process maps and influence diagrams that have lasting meaning. With design informed deeply by user research, we are able to develop useful, usable, and safe medical products with confidence.

The members of our research team have advanced degrees in psychology, sociology, anthropology, design, and communications. With this varied and deep expertise, our team is able to understand needs, behaviors, and expectations across various medical communities, environments, and workflow processes. Because our researchers work closely with industrial designers, interface designers, and engineers we are able to categorized findings and structure them as meaningful inputs into design development. Our experience enables us to deliver medical products which support variable user needs and goals, increase patient compliance, and reduce errors across product categories.